Run your Business
on Ownco

Tokens are easier to distribute than other forms of ownership. Setting up ESOPs, revenue shares, or royalty licences is complex. Tokens let you easily share what you want, when you want, how much you want, with much more granular control. Tokens let you take offline ownership, and make it programmable, like the rest of the internet.

Tokens are also preferable for contributors because they are more liquid. Contributors can more easily know the real value of what they’ve been given, use them as part of your app, and cash in on them more easily.

Legally, given that they are built on the RSU and VSOP, they share a legal framework with modern equity sharing approaches. Technically, Ownco tokens can be thought of as a more versatile version of employee stock options. We see Ownco tokens as an improved version of ESOPs but for platforms with contributors, rather than traditional employees.

Ownco is designed for contributors, not traditional employees. Ownco tokens are distributed according to impactful actions (as defined by you), rather than time spent (as with employee stock option plans, for example).

Contributors don’t know what ESOPs are worth, and therefore miss the motivating effect. With Ownco, they can have visibility into current and future potential value of their tokens.

Co-ops are specific and defined way of sharing ownership and governance. Co-ops could use Ownco tokens as a more versatile way to distribute ownership, but not all Ownco implementations would look like a co-op. Moreover, co-ops include governance where each member has one vote over decisions.

The Ownco model is focused on sharing assets based on contribution, rather than on governance.

You can think of Ownco as like a DAO, but more practical for “real world”/non-crypto native companies. Ultimately, Ownco is based on the DAO model, but with the differences that it is:

1) Legally robust - Ownco works with your existing legal incorporation, rather than DAO setups which are not yet proven under legal case law.

2) Possible to share just one part of your business - you can turn just a part of your business into a shared pool (e.g. a percentage of the overall company, or just one product) - instead of having to go ‘all in’ as a DAO.

3) Simpler for non-crypto native community - to be in a DAO, your community would each need a crypto wallet. To be in an Ownco, they just need their email to access their tokens.

OwnCo has developed legal bridges that allow legally registered companies to tokenize part of their shares or revenue share as RSUs or VSOPs.

In the end, what this means is that legal contracts always prevail above the code. We can currently serve organizations legally incorporated in Europe and the United States.

The SaaS product has a free tier (best for experimenting as a points system), a $500/month tier (best for using Ownco for sharing real assets), and an enterprise tier.

In addition, you can decide if you want to opt-in to a 4% membership fee for the assets that are distributed with OwnCo. (E.g. if you pay out $100k in revenue share to your community, another $4k would go to the OwnCo platform). In this case, you receive Ownco tokens proportional to the membership fee they pay, so that the users of Ownco become the owners of OwnCo.

You can connect either through the Ownco app, or through our Restful API. You can connect your existing systems for tracking actions (e.g. CRMs, analytics platforms, referral systems) to Ownco in order to automatically distribute tokens based on actions of your community.

And you can connect your systems for paying out rewards to your community (e.g. via Stripe integration) too.

Ownco has 3 main points of use.

1) Ownco app - for the company to set up and manage their Ownco.
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2) Ownco wallet - for community members of the company to accept involvement in the Ownco, see how much they have earned, and what they can do with their tokens.
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3) Ownco API - to connect your existing systems to Ownco automatically.

Ownco works as a digital representation of your assets, but unlike other token systems, doesn’t start on-chain. This was selected for the reasons of security, familiar user experience (no crypto wallets needed), and no transaction costs. We are evaluating adding the capability in future to go on-chain (which will be optional), based on whether there is demand for this from our users.

You can see examples of how to start on the use case pages. For the curious, you can always book a meeting with our team for an introduction and demo.

If you are keen to start, but not sure exactly how, we offer an onboarding workshop so you have everything you need to start. This covers conceptual design, product onboarding, and legal run through, with our team which has helped more than 100 organizations with shared ownership.

Once you start using the product, the OwnCo app user experience is designed so you can experiment safely. There are built in safeguards to prevent errors during token design and distribution design. For example, OwnCo applies an authorization feature where the company can manually review the rewards before releasing them to users.